Best Digital Marketing Tools for this year!
As a professional e-marketer, you must choose your e-marketing tools very carefully.
Tools in general are very important in our daily lives, as we rely on them to perform most of our daily tasks. Tools make it easier to carry out tasks and save a lot of time and effort.
In the world of e-marketing, tools occupy a very special place. Perhaps a person can survive for some time without using tools, but for those who depend on the Internet like you and me, tools here represent the essence of their work and almost nothing can be done without them.
As a professional e-marketer, you must choose your e-marketing tools very carefully. Who among us wants to waste time, money, or effort with tools that do not achieve the desired purpose?
I wrote this article in order to make it a source for the most important e-marketing tools in all its branches.
E-marketing tools: These are specialized services provided by some websites to e-marketers, some of which are paid and some of which are free. These services are very important in performing tasks accurately, and quickly, and saving time and effort, to help succeed and achieve goals.
Digital marketing tools vary greatly, to suit every specialty and every need.
It should be noted here that Digital marketing tools are arranged in this article according to marketing disciplines. In all the lists you will also find both free and paid tools.
First, the most important e-marketing tools for affiliate marketers
Flippa is essential for anyone looking to leapfrog the process of building a successful affiliate site from scratch. This site serves as a bidding marketplace for individuals to buy and sell websites (think eBay for websites). Flippa allows affiliate marketers to buy sites that have a strong backlink profile to kickstart SEO growth.
One thing to note: we recommend running a full backlink audit before purchasing a domain to ensure that the domain isn’t being inflated by black-hat SEO practices like PBNs. We’ve seen far too many affiliate marketers buy a site with a strong backlink profile, only to be penalized by a Penguin algorithm update due to the black hat link building practices of the previous site owner.
Affiliate marketing starts with building partnerships with sites in need of sales. We’ve tested out a handful of affiliate networks including CJ Affiliate and Impact. However, ShareASale is our go-to resource for affiliate partnerships.
ShareASale connects publishers to advertisers who are looking for help driving sales. Publishers can get paid per phone call, lead, or website visitor that they drive for the advertiser.
While affiliate marketers will likely see a much higher commission per sale by working directly with advertisers, ShareASale is a great starting point.
This tool is a must-have for marketers who are looking to understand what content is driving the highest ROI for competitors, as well as analyzing on-page SEO issues.
Some of the primary things that we use SEMRush for:
- Finding top-performing competitor content that we should be writing about
- Monitoring our keyword rankings on a weekly basis
- Running SEO audits to watch for website issues that could hurt our search rankings
- Monitoring press mentions
Ahrefs serves many of the same functions as SEMRush (keyword research, on-page audits, competitive content analysis, etc). However, Ahrefs places much more emphasis on backlinks than on-page SEO.
Ahrefs provides marketers with in-depth insights about new and lost backlinks, sites that are linking to broken pages on your website, and competitor backlink growth.
Some of the primary things that we use Ahrefs for are:
- Reviewing new and lost backlinks to our site
- Reviewing competitor link profiles to find new link building opportunities
- Finding sites that are linking to broken pages on our site (and then 301’ing those pages to another relevant page)
- Finding top-performing competitor content to identify new content ideas for your site
Ahrefs and SEMRush are two of our team’s favorite SEO tools. However, investing in both services isn’t realistic for most business owners.
We recommend Ahrefs for those who are competing with much larger sites. We recommend SEMRush for those who are already the industry leader, or very close to it (more about this in our SEO FAQs). To add to this, both offer a free trial of their service for those that want to compare the two.
P.S. Read how we use these two tools in our keyword research.
5. Yoast SEO
This is the first SEO plugin that we add to any site that we work on. Yoast SEO provides advanced SEO functionality to every page, including:
- Title tag & meta description customization
- Canonical link customization
- Sitemap creation and customization
- Meta robots customization
This is a free tool. But the paid version offers 24/7 support, as well as an advanced redirect manager. This redirect manager allows you to redirect broken pages or 410 pages that you want to be removed from search results.
Looking for help managing content marketing and SEO? Learn about our content marketing service to see how we would help you to scale.
Grammarly is a must-have for those who are regularly publishing content on their affiliate site. In short, Grammarly is your average spell-checker on steroids.
Not only does Grammarly point out spelling errors. It also identifies grammatical errors such as incorrect word and comma usage.
Our team uses the free version of this tool. However, the paid version offers much more comprehensive content review features.
For those working with a content team to help produce content, we recommend running each article through a plagiarism checker like Duplichecker.
Yeah, I know, it sucks to feel the need to do this, especially as you start to trust your content team more and more. However, even an accidental case of plagiarism could result in serious legal issues.
Hemingway is another remarkable content review tool. Based off of the writing of Ernest Hemingway, the Hemingway app helps you to simplify your writing.
Simplify your writing, you say?
Yep, because nobody cares about the fact that you know what “nudiustertian” means (and they have zero interest in going to the dictionary to look it up).
Your readers want insights. Not the fluff that you toss in to make you sound smarter.
Driving visitors to your site is good. Turning them into customers is better.
Most website visitors won’t be ready to pull out their credit card the first time that they reach your site.
So how do you get money from these visitors? You sell to them when they’re ready to buy.
The most successful affiliate marketers understand that the best way to scale is to build their email list. This allows them to drive repeat visitors back to their site to buy products over time.
Sumo offers an easy way to install email capture forms on your site (and they even offer a free version of their service).
10. Google AdSense
Earning money per referral is great, but why stop there? Google AdSense offers a second revenue stream as you continue to scale.
For those of you who aren’t familiar with AdSense, here’s how it works:
AdSense allows you to set up ad blocks throughout your site that other sites can pay to use. You can select payment per ad on your site in a handful of different manners:
- CPM (cost per thousand impressions) – get paid a flat fee per thousand website pageviews to a given ad. Rates can range from $1-$3, and go much higher for niche categories.
- CPC (cost per click) – get paid for every ad click on your site. Rates will vary from one industry to the next. However, $1/click and a 1% click-through rate (CTR) is a safe benchmark to work with to estimate expected earnings.
Getting money from AdSense is cool and all, but it’s tough to build a successful online business when you’re only making a few dollars in ads per 1,000 website visitors.
AdThrive works with your team to optimize your ads for improved performance. How do they do it? They take a deep look at your analytics to understand the advertisers who will see the best performance on your site. As a result, you can expect far higher CTRs on your ads, which will help you to generate more revenue.
For those lacking a strong IT/dev background, WPEngine is a premium hosting option that provides plenty of extra benefits.
Pricing is more expensive than other popular hosting providers like GoDaddy and HostGator. However, WPEngine provides the following features in addition to hosting:
- Regularly scheduled website backups (so you can revert to an older version of your site if something goes wrong)
- A free SSL certificate for each site that you set up on their hosting plan
- Browser caching for improved site speed
- Advanced website security protection
Looking for a more affordable solution? Here’s the piecemeal solution that you can use to replace WPEngine:
- GoDaddy for website hosting
- BackupBuddy for recurring site backups
- W3 Total Cache for browser caching (NOTE: this plugin isn’t updated regularly, so make sure it’s compatible with your version of WordPress before installing)
- SSLs.com for affordable (yet effective) SSL certificates
- iThemes Security for advanced website security